Through its more than 3 billion monthly users, Facebook has access to more data than its competitors. This data advantage is two-fold, the report noted. The report also cited Facebook's advantage in being able to collect data from its massive userbase, which is far larger than any social networking competitor's. So the only metric is getting another minute." Veiled threats They can monetize a minute of activity at a certain rate. "Your only job is to get an extra minute," the former employee told the subcommittee. The Cunningham Memo noted that "social apps have tipping points such that 'either everyone uses them, or no-one uses them.'"Īnother former employee told the subcommittee that at Facebook the only thing that matters is getting people to use the company's services just one minute longer. It's unclear to me why this should not be illegal." If you own two social media utilities, they should not be allowed to shore each other up. "It was collusion, but within an internal monopoly. "The question was how do we position Facebook and Instagram to not compete with each other," a former senior Instagram employee told the subcommittee (the report did not name this person). Among the findings was a 2018 internal company document titled the Cunningham Memo in which Facebook Senior Data Scientist Thomas Cunningham informed CEO Mark Zuckerberg and Vice President of Growth Javier Olivan that Instagram could hit a "tipping point" where its growth could ultimately come at the expense of all users leaving Facebook's blue app.
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